LOWE SSP3 10 years

"The difference between a good agency and a bad one is the ideas that are in the air, not the ideas that are in the drawers." And it was precisely with this premise that, 10 years ago, the advertising firm Lowe/SSP3 decided to put its ideas on the air, creating a new, differentiating and successful agency. That is what this book shows us, a journey through a decade of creativity and design, of small clients that grew during that time, and other large ones that became stronger. An extraordinary graphic summary of the most notable ads and the most significant campaigns. Reflecting the risky and innovative nature of this firm, this commemorative book breaks the mold with a large format and surprising materials.